MIX TRADE / OUR STORY

Family roots. Modern production.

Who we are, how we produce and what drives us.

HEAD OFFICE · KULPIN / SERBIA

Mix Trade about us.

Mix Trade d.o.o. is one of the leading producers of refreshing soft drinks in the region, headquartered in Kulpin, Serbia.

We build our story on the foundations of a family business started in 1975, while the company in its present form was founded in 2002. What makes our team especially valuable is that the third generation has also been successfully integrated into the company’s operations.

Over the decades, continuous investment in technology and production capacity has allowed us to widen our range, increase output and strengthen our market share.

Today we work successfully with the leading retail chains in Serbia and sell our products in 16 foreign markets.

Illustrative arrangement of Mix Trade drinks and beverages with fruit

Capacity

Our total installed production capacity is 189,000 litres per day, across three modern production lines — one for PET packaging and two for Doypack pouches.

With more than 150 products (SKUs) in our range, we develop our own brands and offer a complete service for developing and producing private-label products.

189,000litres per day

production lines

1 PET + 2 Doypack

products (SKUs)

Qualityand safety

We base the safety and quality of our products on the HACCP system and the ISO 22000 standard, with clearly defined procedures and strict control of production processes.

From carefully selecting proven suppliers and checking incoming raw materials, through monitoring every stage of production, to full traceability, we apply consistent control measures to ensure the health safety, consistent quality and reliability of every product.

system

HACCP

standard

ISO 22000

Certification body

Sustainabilityand green energy

Sustainability is an integral part of our business, with a focus on reducing our environmental impact and managing resources responsibly.

By investing in our own solar system, we secure up to 70% of the electricity used in production from renewable sources. We continuously improve our production processes, optimise raw-material consumption and help protect the environment.

up to70%

of the electricity for production

Our mission and vision.

MISSION

Our mission is to give consumers tasty, high-quality and safe products at affordable prices, with the best value for money. By continuously improving our products and business processes, we strive to meet market needs and expectations and to build lasting consumer trust.

VISION

Our vision is to be a lastingly successful, respected and stable company, known for the quality of its products, strong brands and reliability in business. We strive to:

Develop recognisable brands and make them available to as wide a circle of consumers as possible in Serbia and the region.
Build long-term partnerships based on trust, reliability and a responsible attitude towards customers, suppliers and business partners.
Create a stimulating working environment where employees can grow, fulfil their potential and secure a safe, good life for their families.
Operate responsibly and ethically, upholding high business standards and contributing to the development of the wider community.

Watch our film.

Our brands and products.

We produce refreshing soft drinks, natural mineral water, kvass, energy drinks, functional vitamin drinks and acetic acid. Explore our brands:

Quality with a medal.

A tradition of top quality and a recognisable taste.

Our brands hold prestigious quality awards from the Novi Sad Fair. Our continuity in production and our production standards have been confirmed by high fair distinctions and gold medals at our most recent fair appearances.

A recognisable taste, carefully selected raw materials and impeccable quality remain our trademark and the guarantee of our consumers’ trust.